Format:

Hook — Capture Attention, Introduce Question or Premise, Generate Curiosity

Build-Up — Hype up the Value Section, Build Suspense

Value — Sauce, Information, The Secret Formula, Actionable & Specific Steps/Tips

Main Point / Payoff — The Answer/Resolution to Your Hook

CTA — Something that benefits you, take them to the next step → follow, comment (ManyChat), save, share

Hook

Objective: Capture attention, introduce a question or premise, and generate curiosity.

Summary:

• Capture Attention: Start with a compelling visual or statement to grab the viewer's interest immediately.
• Introduce Question or Premise: Present a question or scenario that is relevant to your audience's interests or pain points.
• Generate Curiosity: Create a sense of intrigue or curiosity that makes viewers want to continue watching to find out more.

Build-Up

Objective: Hype up the value section and build suspense.

Summary:

• Hype up the Value Section: Tease the information or benefits that will be revealed later in the video.
• Build Suspense: Use storytelling or hints to keep viewers engaged and anticipating the main content.

Value

Objective: Provide actionable and specific steps or tips, the "sauce," or the secret formula.

Summary: